About our Advertising
Mediatech Direct offers complete marketing solutions – locally, regionally and nationally as an agency of record or a white-labeled resource.
We are your collaborative partners, dedicated to supporting your team and filling in the gaps. Our mission is to enhance your reputation with your clients and drive your business growth. As committed partners, we work tirelessly, focusing on every detail to ensure client success.
Whether you need one campaign, full-year media plans, or anything in between – you can count on us at Mediatech Direct!
Search Engine Optimization (SEO)
Optimizing websites to improve visibility and ranking on search engine results.
Search Engine Optimization (SEO) is like giving your website a makeover to make it more attractive to search engines like Google or Bing. By optimizing various elements such as keywords, meta tags, and site structure, our SEO team aims to improve your website’s visibility and ranking on search engine results pages (SERPs). When someone searches for something related to your business, you want your website to appear organically at the top of the list! That’s where our SEO services make a big impact.
Local SEO
Improving the online visibility of a business for location-based searches.
Local SEO takes things a step further by focusing on improving your online presence for location-based searches. For example, if you run a café in a bustling neighborhood, with local SEO, you can ensure that when someone nearby searches for “coffee shops near me” or “best brunch spots in [your city],” your café pops up in the search results, enticing potential customers to stop by for a latte and a croissant.
Reputation Management
Building a positive online presence via review monitoring and generation.
Reputation Management is all about shaping how people perceive your business online. In today’s digital world, online reviews and ratings can make or break a business. It’s like asking for a recommendation from your trusted Aunt Betty. Reputation management involves actively monitoring what people are saying about your business on review sites, social media, and other online platforms, and taking steps to cultivate a positive online image. By responding to reviews, addressing customer concerns, and soliciting positive feedback, you can build trust and credibility with your audience.
Content Marketing
Creating and promoting relevant and optimized content to attract and engage a specific target audience.
Our Content Marketing team helps you plan and execute great storytelling for businesses. It’s about creating and sharing valuable, relevant, and engaging content to attract and retain a specific audience. Whether it’s informative blog posts, captivating videos, or eye-catching infographics, content marketing allows you to connect with your target audience on a deeper level and establish your brand as a trusted source of information and expertise.
Content Development
Development of various types of content, such as articles, blog posts, videos, infographics, podcasts, and other forms of media.
Content Development is the behind-the-scenes work that goes into creating all those articles, blog posts, videos, and other forms of content. We love these details and take the headaches out of this process! It involves brainstorming ideas, conducting research, writing and editing copy, designing graphics, and more. Content development is all about bringing your content marketing strategy to life and creating compelling content that resonates with your audience.
Display Advertising
Shows visual ads on standard spaces on web pages and mobile devices to reach targeted users and promote products or services.
Display Ads are like putting up billboards in the digital world. It involves placing visual ads on websites, mobile apps, and other online platforms to promote your products or services. Display ads can take many forms, from banner ads on websites to sponsored posts on social media. By targeting specific audiences based on demographics, interests, and behavior, display advertising helps you reach the right people at the right time and drive conversions.
Connected TV / OTT
Video ads delivered in content on Internet-connected TVs, providing the same experience as traditional TV commercials.
Connected TV / OTT advertising brings the power of television advertising to the digital realm. With connected TV and over-the-top (OTT) platforms like Hulu and Roku becoming increasingly popular, advertisers can now deliver video ads to viewers streaming content on their smart TVs, computers, and mobile devices. Connected TV / OTT advertising allows you to reach a highly engaged audience with targeted video ads that rival the impact of traditional TV commercials, often for better prices than traditional TV advertising.
Digital Audio
Audio ads served to individuals through streaming audio platforms.
Connect with consumers through streaming audio platforms like Spotify, Pandora, and Apple Music. Whether it’s a catchy jingle or a sponsored podcast segment, digital audio ads enable you to reach listeners while they’re tuned in to their favorite music or podcasts, making it a powerful tool for building brand awareness and driving engagement.
Email Marketing
Full-service email marketing to reach your target audience effectively using our data of opt-in individuals.
Like sending personalized letters to your customers’ inboxes, email marketing can be targeted and feel very personal. It involves sending thoughtful emails to subscribers who have opted in to receive communications from your business. Email marketing allows you to stay top-of-mind with your audience, promote your products or services, and nurture leads through automated drip campaigns. By delivering relevant and timely content, you can keep your audience engaged and drive conversions.
Native Display
Ads seamlessly integrated with surrounding content, such as between paragraphs on a news site or in a social media feed.
Our ads team blends Native Display ads seamlessly into surrounding content, making them less intrusive and more engaging for users. Whether it’s an ad nestled between paragraphs on a news site or a sponsored post in a social media feed, native display ads feel like a natural part of the user experience, increasing their effectiveness and driving higher engagement rates.
Responsive Guaranteed Display
Responsive ads served on websites or apps.
We guarantee a .6% CTR per month.
Responsive Guaranteed Display ads are designed to adapt to different screen sizes and devices, ensuring a seamless experience for users across desktops, tablets, and smartphones. With our Guaranteed click-through rate (CTR) per month, responsive display ads offer a cost-effective way to reach your target audience and drive conversions.
Search Engine Marketing (SEM)
Advertising efforts done right across the two largest search engines: Google Search or Bing.
Search Engine Marketing (SEM) involves running targeted ads on search engines like Google and Bing to capture high-intent users who are actively searching for products or services like yours. Whether it’s through text ads on search results pages or display ads on partner websites, SEM allows you to reach potential customers at the moment they’re ready to make a purchase, maximizing your chances of conversion.
Social Media
Native ads in feeds, seamlessly blending with the user’s experience.
Social Media advertising involves placing ads within users’ social media feeds, seamlessly blending with the content they’re already consuming. Whether it’s a sponsored post on Facebook, an Instagram story ad, or a promoted tweet on Twitter, social media ads allow you to reach your target audience where they spend their time online, driving engagement and conversions.
Geofencing
Serve hyper-local, relevant ads to audiences while they are near your specific retail location to drive in-store visits and sales.
Once the domain of nerds and tech geeks, geofencing is now a mainstream practice for location-based advertising that allows you to target users within a specific geographic area, such as around your retail location. It’s great for conserving budget for people who are only in your area! By setting up a virtual “fence” around your store or a particular area, you can deliver hyper-local, relevant ads to users’ devices when they enter that area, enticing them to visit your store and make a purchase. We help you navigate these options to create the perfect solution for you.
DNA Digital
Follow fully-identified audiences from our vast first-party database (or your CRM export) with an immersive multi-channel ad campaign
Our DNA Digital advertising enables businesses to target fully-identified audiences based on data from our extensive first-party database or your CRM export. This means, you can share your contact database with our expert team and we will, by leveraging this data, create highly personalized and targeted ad campaigns that resonate with your audience across multiple channels, increasing their effectiveness and driving better results.
Direct Mail Digital Extension
Expand targeting to every device in a household to drive engagement using home addresses.
Direct Mail Digital Extension extends your targeting efforts to every device in a household using home addresses. By combining the precision of direct mail with the reach of digital advertising, you can actually deliver personalized ads to individuals across multiple devices, increasing your chances of engagement and conversion.
POS Match-Back
Compare customer conversions with our original audience file to track which people from our audience became a customer.
This advanced technology allows our clients to compare customer conversions with our original audience file to track which individuals from our audience became customers. By measuring the effectiveness of your ad campaigns in driving conversions, you can optimize your targeting and messaging to improve ROI.
Foot Traffic
Measure how many consumers react to campaigns by tracking how many in-store visits were achieved.
Foot Traffic Measurement tracks how many consumers react to your campaigns by monitoring how many in-store visits were achieved. By understanding the offline impact of your digital marketing efforts, you can better allocate your budget and resources to maximize results.
Cross-Device Pixel Tracking
Track how many specific actions were taken on a website to understand your customers’ conversion path.
Your customers are on a journey to engage with your products or services. Track specific actions taken on your website across different devices, allowing you to understand your customers’ conversion paths and behavior. By gaining insights into how users interact with your website across devices, you can optimize your marketing efforts to better meet their needs and preferences…and outpace your competition.
Website Development
Best-in-class website development and management with a budget you can afford
Our web development team creates and manages world-class websites that are not only visually appealing but also user-friendly and functional. Whether building a new website from the ground up, or designing the layout and navigation to optimize for search engines and mobile devices, website development ensures that your online presence reflects the professionalism and quality of your brand.
Landing Page Creation
Custom domains used for tailored messaging and optimizing on conversions.
Maximize conversions with a well-executed landing page strategy which involves creating custom landing pages with tailored messaging and optimized design for each sales or marketing process. Whether it’s promoting a specific product or offering a special promotion, landing pages provide a focused and compelling experience for users, increasing the likelihood of conversion.
Social Posting
Combining organic and paid promotion to foster engagement with a broader audience.
Our process takes the headaches out of social media! We combine organic and paid promotion strategies to foster engagement with a broader audience on social media platforms. By sharing valuable content, responding to comments, and interacting with followers, social posting helps you build relationships with your audience and establish your brand as a trusted authority in your industry.
We’re available to discuss your campaign needs 1 (888) 609-8889. Share your objectives and we will prepare a custom digital strategy designed to maximize your success.